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Behind the scenes with Sidai – a journey in design
Design
July 2025

Behind the scenes with Sidai – a journey in design

Our ability to make spaces and experiences that transform relies on many people. In our design process, we cultivate relationships with designers and artists, often co-creating custom pieces to deepen the multi-sensory experience of travelling with us. We’ve walked a long road with Sidai Designs, a studio preserving the age-old Maasai tradition of beadwork through sustainable employment for women, and have created special pieces with them over the years, including a large-scale work for the recent redesign of Serengeti House.

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